The method of creating hashtags has become very popular since social media took over worldwide. It does not only provide the viewers with more information, static, details, quality of the product or services. It also allows an item to be branded, phrase and calls for action through increase online engagement and raise brand awareness. 

Creating hashtags for branding has created many benefits to a brand and individual as it gives the additional strength toward the real engagement between both ends which consider as one of the effective and efficient marketing methods. 

The target audience of the Navitas Professional Year Program is international students mainly. Also, they are universities students or recent graduates. This group client has the common characteristics as below:

- Always active on social media 

- They spend a lot of time on a variety of online platforms and mainly they use social media for the purpose of entertainment, learning, career searching and study/work development. 

- They like short but interesting things

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