Professional Year Program Promotional gift

Navitas Professional Year program is an Australian government initiative aimed at addressing Australia's skills shortages by enhancing the experiences, knowledge and employment skills of many international graduates which helps them seek the permanent residency opportunity in Australia.  

The main target audience and the market that Navitas has to aim at is international students who currently live and study or just complete their studies in all Australian universities. Understanding, most international students will consider Navitas as a very effective and efficient solution for their life plan. 

However, Navitas is still not so popular with people that are not having a clear plan or people that not require those skills which limit the referral opportunities as the more Navitas is known by everyone (not a specific group) will be really helpful. A promotional gift such as a T-shirt will be a fantastic idea. 

All of the small promotional gifts such as pens, keychains, coffee mugs are not visible and easily get attention from the public except the people who own them. Or sometimes the people who own it do not even care about that product, for example, a coffee mug is being given to a person who does not drink coffee is not an effective gift. In contrast, a t-shirt is big, visible and flexible as the students from Navitas or anyone can wear it outside, they might not be aware but others from the public will. 

On the other hand, consider a t-shirt to be a promotional gift can be a little expensive compare to a pen or a keychain, but spending on the quality, not quantity. 

I have designed a t-shirt and it costs 13.99 each from Vistaprint. However, a cheaper source can be found at a better price for the larger quantity.