Dell promotional strategies

Dell is one of the most successful computer companies that contribute great value to the worldwide market in the last decades. The company is well known for the products of innovations through electronic commerce and supply chain management. 

One of the very popular products is their long-lasting computers and laptop devices. I'm currently building a home desktop and have been recommended to their monitors' product which they have targeted people with high demand but a limited budget. 

From going through multiple websites and online reviews, I had finally found a high-quality monitor - Dell UltraSharp 24 Monitor - U2422H. I scroll through all the pages of the Dell monitor webpage and the first impression of this monitor is it has an eye-catching screen background compare to others. By displaying the beautiful and outstanding graphic, Dell has successfully lead me to click on the monitor to view its product details. This monitor is designed for creative users and by understanding this, Dell highlighted all the features that creative users have and place them all on the page. 

Dell has always maintained the discount consistency in their website not just for some particular items. Therefore, they have also occasionally offered discounts such as loyal customer discounts and student discounts, which will maintain customer loyalty for the long term. 

Therefore, Dell knew exactly their target customer and understand their needs really accurate. As we know that their target clients are students - mostly university students, gamers and people who works frequently on the computer such as office workers, creative sectors. By identity the customer with their mandatory need, they had focused on advertising their product at many universities through promotions and discounts that also help them sell more products.